BCNDesign

OBJECTIFIED, the new documentary by Gary Hustwit will have its official and only screening in Spain, next Thursday 4th of June in Barcelona. I wrote about this film in an earlier post, and I’m really looking forward to seeing it.
From the press release:

OBJECTIFIED is the new feature-length documentary by acclaimed HELVETICA director, Gary Hustwit. The film is about our complex relationship with manufactured objects and, by extension, the people who design them. Smart Design is featured in the film, along with many other top designers and firms such as IDEO, Dieter Rams and Jonathan Ive from Apple. If you are a designer or you have an interest in design, this movie is a must see. Furthermore, this will be a great occasion for the Barcelona design community to get together.

The film has been getting critic’s praise and audience’s applause as it has traveled the world in the last couple of months. You can get a little sneak peek by watching the trailer for the film here.

Don’t miss out on your only chance to attend the Spanish screening of this documentary.  You can buy tickets at the door on the day of the screening but limited seats are going fast you can buy them in advance here.

The screening will take place June 4th at Cines Alexandra, Rambla Catalunya 90 at 8pm. After the movie enjoy a talk with the film director, Gary Hustwit, meet Smart Design’s VP of Industrial Design and have a beer compliments of Moritz. There will be also an after-party later that night, to be announced at the screening.

The Osborne group has announced that it will stop using the black bull as its corporate logo. The Sevilla-based group wants to signal its shift from being mostly a brandy and sherry producer to its current emphasis on products such as water, fruit juices and Iberico ham. It has commissioned a new corporate logo from a Madrid design studio, which is still under wraps and will be launched later this year.

While the fearsome 14-meter high bulls will remain dotted around the Spanish countryside, they will be even further divested from meaning. One more nail in the coffin for this iconic piece of Spanish advertising design, created in 1956 by Manuel Prieto of the Azor agency. The first bull, 7 meters high and made of wood, went up near Madrid in November of 1957. From the early 1960s the bulls were made of metal sheet and were 14 meters high. By the 1970s there were more than 500 bulls across Spanish territories, not just on the Iberian Peninsula but also in the Canary Islands, the Balearics and North Africa.

In 1988, new national transport legislation makes publicity billboards that are visible from the roads illegal, and the word Osborne that was written in red across the existing bulls is removed. By 1994 the Spanish government wants to bring them all down, but many autonomous communities, municipalities and pressure groups fight to save them. In 1998, the Supreme Court grants them mercy, stating that the Osborne bulls have moved beyond their original advertising meaning, having become part of the landscape and a Spanish cultural icon.

The Osborne bull has also left an interesting trail of political associations. As an icon of Spanishness it has been taken over by the conservative right, and prompted the design of  an alternative animal national icon by Catalan nationalists, in the shape of the Catalan donkey. No Heritage listing in sight for that one!

It was also used by Spanish soldiers posted in Irak, both on the national flag and to decorate the barracks.

There are currently 97 bulls left. And now that they are one of the great stories of Spanish graphic design, declared objects of National Heritage, film icons (in Bigas Luna’s 1992 Jamón, Jamón, the bull shares screen time with Javier Bardem and Penelope Cruz),  Osborne wants to give them up, because they link the group too closely to its past as a sherry wine producer. Would Nike give up the swoosh? Would Macintosh give up the Apple? And all for the sake of branding bottled water and fruit juice?

The Museo Torre Balldovina, a local museum in Santa Coloma de Gramenet, near Barcelona, has asked the town’s citizens to contribute everyday objects from the 50s, 60s and 70s. These will be catalogued by the Museum and will be shown in an exhibition this fall. So far, about a hundred pieces have been collected over a few weeks, ranging from typewriters to sewing kits.

La Vanguardia has a nice video with interviews of some of the donors who explain their relationship to the objects they have given. But I can’t embed it so go watch it here.

Surtido* presenta la exposición Surtido de Revolución; una muestra de los resultados del primer workshop de la plataforma, en íntima colaboración con el taller de cerámica Apparatu.

*La plataforma efímera e independiente para los jóvenes diseñadores del país

Inauguración 6 de mayo 19:30, Espai Rubik – c. Planeta, 5

todos los detalles acerca de la expo aquí.

Starved of funds and resources in the 1930s, Spain’s printers found their own, ingenious way to respond to the avant-garde. The Art Of Necessity, an interesting piece by Mery Cuesta and Jordi Duró.

Via CR Blog.

Fundación Signes is promoting a campaign to save old shop signs that are at risk of disappearing. They are encouraging people to send pictures and note the exact locations, and have started building an online collection which already has some beautiful examples. It’s a great initiative and a particularly urgent one in cities like Barcelona, whose obsession with urban face-lifts and modernisation is creating an increasingly sterile environment. My recurrent nightmare, after a few months back in Barcelona, is that very soon there won’t even be a stretch of pavement left that is older than a decade or so. What this city needs is a Campaign for the Preservation of Grime and Urban Patina.

Another wonderful ongoing online project is José Antonio Millán’s Abecedario Industrial y del Comercio, which showcases hundreds of images of letters taken from commercial signs around Spain (mostly in Catalunya). Millán’s selection showcases the best – and worst!- of anonymous design’s creative drive, highlighting letters that try to represent the objects and services advertised. A fantastic overview of outsider typography.

Wedgwoodn’t ceramic tureen created by Michael Eden with 3d RP technology.

Fabbaloo, the blog devoted to all things fabbed (as in fabricated, 3d printed and desktop manufactured) offers this roundup of the field’s trends in 2008:

• The rise of sophisticated specialized printing services. Let’s face it; there have been 3D print services around for quite a while, but it’s only this year that a few breakthrough companies began applying advanced Web 2.0 approaches to the problem. Companies like Ponoko, Shapeways and others are breaking new ground and beginning to gather a large audience that will eventually become the personal manufacturers of the future.
• The increasing capabilities of large-scale 3D printers. Increased build chambers, more colors, new and unusual print media and multiple media printing were all introduced by the major equipment vendors, Z Corp, Stratasys, 3D Systems and Objet. More, please!
• We’re still waiting for the price breakthrough. The “Apple Laserwriter moment” has not yet arrived, but it’s surely coming. Equipment such as MCOR’s paper printer and Desktop Factory’s sub-USD$5,000 device should be generally available in their initial incarnation in the coming year. Meanwhile, we await an inexpensive device to really blow open the market.
• The creativity unleashed by personal manufacturing. One can only look at Ponoko’s library of designs to see what is beginning to happen; nothing less than Web 2.0 for manufacturing.

I have no doubt that 2009 will be a turning point for Rapid Prototyping and desktop manufacturing – it will be the year when everyone gets extremely excited about its possibilities, and realises that there’s really a Second Industrial Revolution in the making.

In 2007,  Gary Hustwit directed Helvetica, a small budget, feature-length documentary about the 50-year old typeface. A niche film with an undeniably nerdy topic, Helvetica soon became a global phenomenon. One of the film’s greatest achievements was the way in which it managed to convey both Helvetica’s extraordinary designer status and its truly impressive universal success as possibly the most ubiquitous and generic typeface in common use.

Now Hustwit is at work on stuff. Moving from graphics to objects, his next project, due to premiere in Spring of 2009, is aptly called Objectified. Here’s how the Objectified website describes the project:

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

And here’s the trailer:

Objectified looks set to become another runaway success with the design crowd, but the trailer really makes me wonder whether it will manage to provide us with any interesting views on our everyday relationship with things – with generic things. The beauty of Helvetica was that through the passionate and obsessive following of one font, the film took us deep into what most of us experience daily as no-design-land, the land of cinema tickets, road signs, TV news – just life, no designer tag. Objectified seems more concerned with designers and their creative process, a hardly innovative approach to the world of objects that yields little real insight into the average human relationship with manufactured goods, but lots of talk about ‘good design’ and ‘user needs’. But I might be mistaken. I really hope I am. I guess I just didn’t like the trailer. That’s funny, because I thought I did.

From the Delta Awards website:

The Association of Industrial Design ADI-FAD calls for companies and designers from Spain and other countries to take part in the Delta Awards with products that are distributed in the Spanish market. The purpose of this competition is to encourage public recognition of those products which stand out because of their innovative character, for their conceptual originality, the response among the public and their environmental impact, as well as their design and their manufacturing quality.

The Delta Awards have been open to international participation since 2007. The aspiration to reflect the current situation of the market has meant that the 2009 Delta Awards are open to products designed and produced by companies and designers within Spain or other countries, as long as these products are widely distributed in the Spanish market.

Applications deadline 15th March 2009. has been extended to April 30th 2009.

The Jury for the ADI-FAD Delta Awards 2009:
Uli Marchsteiner ADI-FAD board of directors
Luki Huber Industrial designer
Konstantin Grcic Industrial designer
Luc Donckerwolke SEAT
Javier Nieto President Santa & Cole
Dr. Ramon Folch Estudi Ramon Folch – Gestió i Comunicació Ambiental, S.L.
Luisa Bonchietto President of ADI Italy
Monica Gili Director of Gustavo Gili Publishing S.L.
Florian Hufnagl director of “Neue Sammlung”

More information is available at www.delta-awards.com.

Launched just under two weeks ago, the Designer’s Review of Books promises to be a nice place to hang around and browse the online shelves. The DRB was founded, is edited and written (mostly) by Andy Polaine, an interaction designer, journalist and lecturer, but it features guest reviewers as well for more specialist pieces. Here’s what Andy says about his project:

Although there are several good design websites that occasionally have book reviews, there didn’t seem to be a single place online where you could get constant updates and reviews of new (and sometimes old) design books.

The reviews are grouped under 2D, 3D, Interactive and Motion, and so far the 3D aspect is under-represented, although that will probably be addressed as more articles are posted.

There are still only a handful of reviews on the site, but they are for the most part quite detailed, giving a good overview of the books’ contents and with some welcome pics of interior spreads. While more descriptive than critical in tone, they provide a helpful indication of what the books are about and of their approach. So it’s not quite yet the design equivalent of the LRB, but a great initiative nonetheless. Keep reading.