BCNDesign

In 2007,  Gary Hustwit directed Helvetica, a small budget, feature-length documentary about the 50-year old typeface. A niche film with an undeniably nerdy topic, Helvetica soon became a global phenomenon. One of the film’s greatest achievements was the way in which it managed to convey both Helvetica’s extraordinary designer status and its truly impressive universal success as possibly the most ubiquitous and generic typeface in common use.

Now Hustwit is at work on stuff. Moving from graphics to objects, his next project, due to premiere in Spring of 2009, is aptly called Objectified. Here’s how the Objectified website describes the project:

Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

And here’s the trailer:

Objectified looks set to become another runaway success with the design crowd, but the trailer really makes me wonder whether it will manage to provide us with any interesting views on our everyday relationship with things – with generic things. The beauty of Helvetica was that through the passionate and obsessive following of one font, the film took us deep into what most of us experience daily as no-design-land, the land of cinema tickets, road signs, TV news – just life, no designer tag. Objectified seems more concerned with designers and their creative process, a hardly innovative approach to the world of objects that yields little real insight into the average human relationship with manufactured goods, but lots of talk about ‘good design’ and ‘user needs’. But I might be mistaken. I really hope I am. I guess I just didn’t like the trailer. That’s funny, because I thought I did.

I’m heading back to London town later today, for a few welcome weeks of intensive Anglo culture top-up and a good healthy dose of miserable British winter weather. I’ve missed watching multi-tasking Londonerettes gracefully catching a bus on their stilleto heels while drinking a cappuccino, listening to their iPod, chatting on the mobile, paying the bus fare and wiggling their family-size handbags through the packed doors. I’ve missed marvelling at the Northern fortitude of young London men walking down the street in near-sub-zero temperatures in a t-shirt and saggy jeans. And I’ve missed packed sandwiches. Seriously. There’s nothing much to miss generally in British non-ethnic food, but as far as packed sandwiches go, the Brits are way ahead of the game.

So I’m excitedly looking forward to hitting the nearest ASDA shop and getting hold of the above gorgeous boxes, designed by Emma Smart. I can’t work out if they’re on the shelves already or only at the development stage – but I’m up for a bit of fieldwork.

Recycling and re-using ordinary everyday things to turn them into exquisite glamour-infused objects of art and design is a practice that has become increasingly mainstream, ever since it was showcased almost a decade ago now at the ICA’s Stealing Beauty exhibition in London, curated by Claire Catteral. I have been following the trend with great interest as it has seeped into the recesses of contemporary culture, as an easy conceptual shortcut to comment on the evils of our throwaway society, the excesses of consumerism, the beauty of anonymous objects and the need for sustainable practices.

This now hegemonic trend is about to be enshrined for good in the inaugural exhibition of New York’s new Museum of Arts and Design, Second Lives: Remixing the Ordinary.  (Sept 27, 2008 – Feb 15, 2009). Here’s the blurb:

The exhibition features work by 50 international established and emerging artists from all five continents who create objects and installations comprised of ordinary and everyday manufactured articles, most originally made for another functional purpose. The exhibition includes works by well known designers, Ingo Maurer, Tejo Remy, and the Campana Brothers as well as internationally acclaimed artists, such as Tara Donovan, Xu Bing, El Anatsui, and Do Ho Suh.

Highlights from the show include American artist Tara Donovan’s Bluffs, a group stalagmite shaped structures made of clear plastic buttons delicately placed one on top of the other. Do Ho Suh, a Korean artist creates a jacket made of military dog tags, portraying the way a solider is part of a larger troop.

Paul Villinski, an American, creates beautiful butterflies out of his old record collection, producing a “soundtrack” of his life. English artist Susie MacMurray used yellow rubber washing gloves, turned them inside out and stitched onto a calico form to create an imposing out-sized dress.

Other featured works are made from buttons, spools of thread, artificial hair, used high-heeled shoes, plastic spoons and forks, shopping bags, and 25-cent coins to mention only a few.

The exhibition surveys the rich artistic landscape of much contemporary art, in which hierarchies among art, craft, and design are disregarded. In addition, the exhibition examines the ways in which artists transform our world, respond to contemporary cultural paradigms, and comment on global consumerism.

I offer today for your entertainment, a few snapshots of the humble styrofoam cup on its journey of reincarnation as a lamp, which of course hasn’t made it any more sustainable, but is nevertheless turning it into an A-list celebrity of the creative re-use gang.

If you have come across other interesting examples of this, please send me a picture! bcnd [at] narotzky.com

"Styrene Lamp". Paul Cocksedge, 2003

“Untitled (Styrofoam Cups)” Tara Donovan, 2008.

"Styrolight" from Readymade.com (Issue 4)

Self-made Styrofoam cups chandelier posted on Apartment Therapy, 2005.

"Garbage Lamp", Peter Castellucci, 2008.