Spanish Design Goes Online
A few days ago I went to the presentation of Designpedia.net, a recently launched online encyclopaedia on Spanish Design. Designpedia is an open project based on the Wiki concept and under a Creative Commons license, which will grow thanks to the contribution of its users. Its remit is Spanish graphic and product design, although it welcomes interdisciplinary links across a variety of design fields, and its focus on Spanish design does not imply a strict territorial delimitation.
During the early stages of the project, an editorial committee will ensure the quality and relevance of the content, and it is hoped that as the project gains momentum, it will move closer to functioning as a wiki system that is self-edited and self-curated.
Spanish design has a considerable historical trajectory, a diverse institutional network and an active, energetic professional and cultural context. It desperately needs projects that can consolidate all that, and the focus provided by Designpedia is very timely, so I’m hoping this one will take off. It’s been put together by knowledgeable and enthusiastic people. It also has a great interface, is very user-friendly, and google-friendly. And I’m in it. So what more can I say to convince you? Go have a look, and if you can, contribute.
Designpedia.net is a project of the Fundación Signes.
How many posters can you stack on the head of a pin?

Book cover by Daniel Gil.
I haven’t actually done the head of a pin calculations yet, but I can tell you for a fact that you can fit pretty much all of them in your pocket. The global digitization of archives continues apace, some of it backed by corporate or institutional funding, some of it the work of enthusiastic individuals.
Here’s a brief roundup of some online archives of Spanish graphic design that I’ve recently come across.
Cubiertas de Daniel Gil. Daniel Gil designed over 2000 book covers for Alianza Editorial between 1966 and 1992. 938 of them are shown here, a labour of love by Alvaro Sobrino.
Josep Artigas – Dissenyador Gràfic. Josep Artigas i Ojeda (Barcelona, 1919-1992) was one of Spain’s major post-war poster designers. Some biographical details are here. (in Catalan). This archive is managed by Memòria Digital de Catalunya (MDC).

Josep Artigas for Nestlé

Josep Artigas for Polil, 1949.
Also on the MDC catalogue:
Cartells de la Biblioteca de Catalunya,
Cartells de la Biblioteca de l’Esport,
Cartells del Pavello de la Republica (mostly posters from the Second Republic and Civil War).
Go Green? Shop Vintage. Buy Thrift. Recycle.
For the Greenest Office, Buy Vintage. Buy Thrift. Recycle.
With all the hubbub about green products, the point that everyone seems to miss is that the greenest move of all is to buy used stuff. Variously called “vintage,” “thrift,” or “second hand,” its updated name might simply be Cradle-to-Curb-to-Cradle. Stylewise, there doesn’t have to be any trade-offs, as this clever new office redesign by I29, a young architecture firm, proves. All of the pieces were sourced from local flea markets in Amsterdam; they were then given a contemporary, oh-so-Dutch look using environmentally friendly spray paint. The design fits the client—an ad agency called Gummo—pretty well…
(from Fast Company)
Objectified – Special screening in Barcelona

OBJECTIFIED, the new documentary by Gary Hustwit will have its official and only screening in Spain, next Thursday 4th of June in Barcelona. I wrote about this film in an earlier post, and I’m really looking forward to seeing it.
From the press release:
OBJECTIFIED is the new feature-length documentary by acclaimed HELVETICA director, Gary Hustwit. The film is about our complex relationship with manufactured objects and, by extension, the people who design them. Smart Design is featured in the film, along with many other top designers and firms such as IDEO, Dieter Rams and Jonathan Ive from Apple. If you are a designer or you have an interest in design, this movie is a must see. Furthermore, this will be a great occasion for the Barcelona design community to get together.
The film has been getting critic’s praise and audience’s applause as it has traveled the world in the last couple of months. You can get a little sneak peek by watching the trailer for the film here.
Don’t miss out on your only chance to attend the Spanish screening of this documentary. You can buy tickets at the door on the day of the screening but limited seats are going fast you can buy them in advance here.
The screening will take place June 4th at Cines Alexandra, Rambla Catalunya 90 at 8pm. After the movie enjoy a talk with the film director, Gary Hustwit, meet Smart Design’s VP of Industrial Design and have a beer compliments of Moritz. There will be also an after-party later that night, to be announced at the screening.
A sad day for branding, a sadder day for brandy – Osborne gets a makeover.
The Osborne group has announced that it will stop using the black bull as its corporate logo. The Sevilla-based group wants to signal its shift from being mostly a brandy and sherry producer to its current emphasis on products such as water, fruit juices and Iberico ham. It has commissioned a new corporate logo from a Madrid design studio, which is still under wraps and will be launched later this year.
While the fearsome 14-meter high bulls will remain dotted around the Spanish countryside, they will be even further divested from meaning. One more nail in the coffin for this iconic piece of Spanish advertising design, created in 1956 by Manuel Prieto of the Azor agency. The first bull, 7 meters high and made of wood, went up near Madrid in November of 1957. From the early 1960s the bulls were made of metal sheet and were 14 meters high. By the 1970s there were more than 500 bulls across Spanish territories, not just on the Iberian Peninsula but also in the Canary Islands, the Balearics and North Africa.
In 1988, new national transport legislation makes publicity billboards that are visible from the roads illegal, and the word Osborne that was written in red across the existing bulls is removed. By 1994 the Spanish government wants to bring them all down, but many autonomous communities, municipalities and pressure groups fight to save them. In 1998, the Supreme Court grants them mercy, stating that the Osborne bulls have moved beyond their original advertising meaning, having become part of the landscape and a Spanish cultural icon.
The Osborne bull has also left an interesting trail of political associations. As an icon of Spanishness it has been taken over by the conservative right, and prompted the design of an alternative animal national icon by Catalan nationalists, in the shape of the Catalan donkey. No Heritage listing in sight for that one!
It was also used by Spanish soldiers posted in Irak, both on the national flag and to decorate the barracks.
There are currently 97 bulls left. And now that they are one of the great stories of Spanish graphic design, declared objects of National Heritage, film icons (in Bigas Luna’s 1992 Jamón, Jamón, the bull shares screen time with Javier Bardem and Penelope Cruz), Osborne wants to give them up, because they link the group too closely to its past as a sherry wine producer. Would Nike give up the swoosh? Would Macintosh give up the Apple? And all for the sake of branding bottled water and fruit juice?
The everyday comes to Santa Coloma. Local things for local history.
The Museo Torre Balldovina, a local museum in Santa Coloma de Gramenet, near Barcelona, has asked the town’s citizens to contribute everyday objects from the 50s, 60s and 70s. These will be catalogued by the Museum and will be shown in an exhibition this fall. So far, about a hundred pieces have been collected over a few weeks, ranging from typewriters to sewing kits.
La Vanguardia has a nice video with interviews of some of the donors who explain their relationship to the objects they have given. But I can’t embed it so go watch it here.
Madrid Furniture of the 50s and 60s – An Online Catalogue.
Luis M. Feduchi & Javier Feduchi. Room of Hotel Castellana Hilton, Madrid. 1953.
The Madrid Architectural Association COAM has a great resource for mid-century Madrid design: Catálogo de Muebles – Madrid de los 50 y 60. The online catalogue of images is based on the research carried out for two exhibitions on 1950s and 1960s design respectively, curated by Pedro Feduchi, which took place in 2005 and 2006. The images come from periodical publications such as Revista Nacional de Arquitectura, Hogar y Arquitectura, Nueva Forma, Temas de Arquitectura, and furniture manufacturers’ catalogues of the time period.
The database is organised by designers, pieces, interiors and trade catalogues, and there is also a keyword search option. The interface is not particularly smooth or user-friendly and it’s time-consuming to have to click on every individual entry to see a thumbnail of the image. Searching by item typologies seems to be the most effective option, as thumbnails are supplied. In any case the collection is structured in a clear way and the material is worth the effort.
[Thanks to Jordi Esteve].
Side-chair. Jose Dodero, 1961.
Side-chair. Miguel Fisac, 1960.
T.D.C. Catalogue, 1956. Designs by Fernando Ramon Moliner.
Fernando Alonso Martinez & Francisco Muñoz Cabrero. Ceiling light, 1955.
Reading lamp for the Instituto Eduardo Torroja. Commercialised through Darro. 1959









